The key is determining how to weed through the bad medicals thousands of published medical articles and developing judgment as to what is good science from what is quackery.
An old man goes to a doctor for a thorough medical examination. After the examination medicals fake the doctor tells him that he has good as well as bad news for him. He asks the patient what he would like to hear first. The patient says he would want to hear the bad news first. The doctor says that you have cancer and you have only about two years. The old man becomes worried that his life will be over after two years. He asks the doctor for the good news. The doctor says that he has Alzheimer's and in about two months time he would have forgotten what the doctor has told him today.
When you or your business "dies" for others, you generate long lasting benefits. This is medicals bad and fake not physical death. It is professional or corporate sacrifices for the good of the market.
In the case of my colleague, her problem was foot odor, which often occurs when when you don't wear socks. Our solution: she'd bring in her socks and I'd put them on her feet. Case solved.
Solve a Problem. Free yourself from a nagging problem. In the Health and Fitness industry, we are in the business of helping clients to solve problems. We may not be mortgage brokers or bankers, career counselors or investment advisers, but we are in the business of helping others to achieve goals. Regularly, I hear from clients who have been suffering from an old injury or weakness and when combined with the rising stresses of daily life, the pain and discomfort are more than they can manage. If this describes you, are you finally willing to get some help? Some problems can be solved with bodywork, some with chiropractic or physical therapy and some require a more serious medical consult but make a commitment and get to the bottom of the issue - starting today.
There are many factors to weigh when considering the need to send out a press release. As a book publicist I have sent thousands of releases over the years and while there are no hard and fast rules, the most important factor is that you've got to make sure it's newsworthy and useful to the reader. Anything else and it's just a waste of time for the members of the media.